Photo: Adam O’Brian
Serena was ready to update her branding to feel more aligned with her work and needed a site that worked for her client booking process.
During the branding portion, we tried a variety of taglines to ensure we found the right fit for her. It was important with the branding that it feel sensual and intimate, without overdoing it. The use of navy adds a level of professionalism and mystik that speaks not only to the nature of the work but Serena’s approach to it.